Girl Scouts go high-tech with cookie sales
The Newark Post Friday, February 6, 2015
With the new online component called Digital Cookies, Girl Scouts like Kylie Coleman can track the number of boxes sold online in real time and can even manually add those sold door-to-door or to family and friends in person.
Kylie Coleman is only 8, but she has already learned how to manage money, interact with customers, set goals and understand business ethics. (Click for more on the 5 Skills.)
In her fourth year as a member of the Girl Scouts of the Chesapeake Bay, Kylie will also add online business and marketing tactics to her learned repertoire of skills through the Girl Scouts’ new Digital Cookie program.
“I love all of it,” Kylie said. “But my favorite part is selling the cookies.” Her goal this year was to sell 250 boxes of Thin Mints, Samoas and other cookies. Kylie’s mom, Karla Coleman, said Digital Cookie helped her daughter achieve that total with the added ability to sell boxes to family members out of state who normally do not purchase them. “She’s very ambitious,” Coleman said. “Hopefully she’ll sell a lot more cookies.”
In order to sell cookies digitally, Girl Scouts received an email to create a personalized web page. Parents could then aid their daughters in setting up their accounts and sending a link to family members and friends via email or social media. To ensure safety, parents and girls are encouraged to promote their page through private accounts specifically to people they know. “Safety is really key with this,” said Jennifer Acord, communications and marketing manager for GSCB. “We wanted a platform that was safe and fun to use that younger girls could also work with parents to use.” Read more